Privacy Policy

Active Living TV understands your concern about how information about you is used and shared.  We have prepared this Privacy Policy to let you know about our policy regarding Personal Data including your email address that is collected on the Site.   All capitalized terms not defined herein shall have the meaning attributed to them in the Terms of Use.



We collect Personal Data when you voluntarily choose to register for use of the Site as a Subscriber, make a purchase in our online store, or contact us with comments or inquiries.  We use the Personal Data that we collect in order to fulfill your orders, respond to submissions you make to the Site, to provide and improve the Services, and as otherwise set forth in this Privacy Policy.  We may also collect Personal Data from your transactions with affiliated and non-affiliated third parties that our site is integrated with.


When you interact with Active Living TV through the site, we receive and store certain additional personally non-identifiable information.  Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you.  Examples include IP addresses, browser types, domain names, and other anonymous statistical data involving your use of the Site and/or the Services.


In operating this site, we may use a technology called "cookies."  A cookie is a piece of information that the computer that hosts our Site gives to your computer when you access a Web site.  Our cookies help provide additional functionality to the Site and help us analyze site usage more accurately.  On most web browsers, you will find a "help" section on the toolbar.  Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off.  Acceptance of cookies is not a requirement to browse the site; however certain areas and features of the site, such as the shopping cart, require your acceptance of cookies to work properly.

On the site, we may allow third party ad serving companies or ad networks to display third party advertisements on the site.   Some of these companies may place a persistent cookie in order to recognize your computer each time they send you an online advertisement.  Thus, these companies may compile information about where you are using your computer, where you saw their advertisements, and which ads you clicked on.  This information allows these companies to deliver targeted advertisements that they believe will be of most interest to you.  Active Living TV does not have access to the cookies that may be placed by these companies.

We do not link the information that we store in cookies to any personally identifiable information or email address you submit while on our site.  We do not use tracking technologies in regards to emails.


Active Living TV uses the Personal Data and email address that you provide in a manner that is consistent with this Privacy Policy.  If you provide your Personal Data and email address for a certain reason, we may use the Personal Data and email address in connection with the reason for which it was provided.  For instance, we will use the Personal Data and email address that you input during the registration process to administer your access to the site and the services. 

Active Living TV and its affiliates also use Personal Data and email addresses and other personally non-identifiable information collected through the site to help us improve the content and functionality of the site, to better understand our subscribers and to improve the site and the services.  If Active Living TV intends on using any Personal Data and email address in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data and email address is collected.


Active Living TV may use personally non-identifiable information and pool it with other information to track, for example, the total number of visitors to the Site, the number of visitors to each page of the Site, and the domain names of our visitors’ Internet service providers.  No Personal Data is available or used in this process.


Registration occurs as an option to create an account when you are going through the checkout process.  During this registration you are required to give contact information (such as first name, last name, email address, and phone number).  We use this information to contact you about the services on our site in which you have expressed interest.  Also during this registration you will have the opportunity to opt-out of Active Living TV’s email newsletters and/or promotions.

Active Living TV is the sole owner of the information collected on  Active Living TV collects personally identifiable information from our users at several different points on the site.


If you purchase a product from us, we request certain personally identifiable information from you on our order form.  You must provide contact information (such as name, email, phone, and shipping address) and financial information (such as credit card number, expiration date).  

We use this information for billing purposes and to fill your orders.  If we have trouble processing an order, we will use this information to contact you.

Users who choose to register for a shopping account while going through the checkout process will have the ability to opt-out of Active Living TV email newsletters and/or promotions.


If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication, by emailing us at opt-out@activelivingtv.comor by calling us at (866) 262-2999.


Active Living TV is not in the business of selling email addresses.  We consider this information to be a vital part of our relationship with you.  We will not share, sell, rent or trade your email address (es) with third parties for their promotional purposes.  There are, however, certain circumstances in which we may share Personal Data with certain third parties without notice to you including those set forth below:


Periodically, we may choose to send news, bulletins, educational materials, marketing materials, or other information to you, and will use Personal Data to send such communications.


If we decide to change our Privacy Policy or email practices, we will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  

We reserve the right to modify this privacy statement at any time, so please review it frequently.   If we make material changes to this policy, we will notify you here or by email.


As outlined in this Privacy Policy, you can always choose not to provide Personal Data to the site.  However, doing so may prevent you from obtaining certain information or using the services.


Active Living TV does not knowingly collect Personal Data from children under the age of 13 through this site.  If you are under 13, please do not give us any Personal Data.  We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provider Personal Data on this site without their permission.  If you have reason to believe that a child under the age of 13 has provided Personal Data to Active Living TV through this site, please contact us at and we will endeavor to delete that information from our databases.


Widgets support functions that require that you disclose certain personally identifiable information given the user’s choice of participation.  This information is collected in many different ways such as: forms, surveys, contests, forums, subscribing or unsubscribing to mailings and correcting or updating personally identifiable information and are only used for the purpose in which they were collected. 

Forms which require sensitive information such as financial information (credit card) to process purchases for products or services are SSL encrypted to protect your sensitive information.


We may post customer testimonials/comments/reviews on our web site which may contain personally identifiable information.  We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial.


We take commercially reasonable steps to protect Personal Data and email addresses provided to this site and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.  However, no Internet or e-mail transmission is ever fully secure or error free.  In particular, e-mail sent to or from this site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.  Please keep this in mind when disclosing any Personal Data to Active Living TV or to any other party via the Internet.

The security of your personal information is important to us.   When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).   To learn more about SSL, follow this link. 


To keep Personal Data accurate, current, and complete, please contact us as specified below.  We will exercise commercially reasonable efforts to update or correct Personal Data in our possession that you have previously submitted via the site.


If your personally identifiable information changes you can update or amend it by logging into your account and making the changes.

To do this for your shopping account:

  1. Go to the home page of the shopping site
  2. Click the Sign In link at the top of the page
  3. This will put you in the My Account section
  4. Update your profile

For information on how to opt out of email communications, please see the Choice/Opt out section above.


Please also feel free to contact us if you have any questions about this Privacy Policy or the information practices of Active Living TV with respect to Personal Data.  You may contact us at:  You may also reach us by phone at (866) 262-2999 or by mail at:

     Active Living TV
     1112 Montana Avenue, Suite 633
     Santa Monica, California 90403